The Answer is....More Stuff

So this thing...

Broadcasting propaganda to the masses

...has been approved by the regents.  It's going to run about $2.8 million, and not only does it have a giant screen, but it also makes noise!.  I'm sure we'll recoup some of that cash with pay per line birthday announcements, and eventually we'll sell tickets to people standing around outside during games so they can watch on the big tv yet still hear the crowd.  Sound crazy?  Well if it's good enough for Jerry Jones, then it's good enough for our own Jerry Jones.